The Importance of Company Culture in the Work Force of Today

A company’s culture is its personality and its DNA. It is the values and the priorities that make the company unique. Products and services can be duplicated, but a company’s culture is distinctive.

Most Americans do not look for a job solely based on a company’s culture. Salary, hours and benefits are much more important. But when an employee is settled into his job, company culture becomes paramount. It is the reason for workers to have a sense of pride in their job and satisfaction in their place of business. And logically, if employees are happy, they will be more productive. Company culture is vital to the business’s success.

Millennials have invaded the work force and with them, their attitudes and priorities. Company culture often reflects these attitudes. Our parents wanted a stable place to work that would provide job security for years. Millennials, on the other hand, put more emphasis on the values and community of a company.

Something as minor as whether the door to an executive’s office is open can negatively affect the culture. A stark separation between management and employees can create an “us and them” mentality and affect morale, which is a symptom of a negative company culture. When there is inconsistent communication, the culture is affected, especially if employees are reprimanded due to their mistakes but not praised when they succeed.

So what are some aspects of company culture that make a positive impact on its employees? Here are four major considerations:

  1. Flexibility. The work force of today is a fluid one with telecommuting a popular aspect. Some millennials consider the flexibility as to where they work a deal breaker in negotiating for the job. If a company’s culture is one that promotes flexibility in location and scheduling, employees are often encouraged by the trust placed in them to be productive without the boss in the office down the hall. On the other hand, some companies consider it important that workers see each other and bond daily in order to provide a unified team approach. But flexibility is an earmark of company culture these days.

  2. Purpose. Work is a more integral part of life for millennials, as opposed to a 9 to 5 position that brings in a paycheck. People are looking for their careers to have a purpose in them. Company cultures identify and inspire their workers to fulfill that purpose. When employees feel that what they do matters, productivity and morale are high.

  3. Professional development. The potential for advancement within a company is a vital aspect of the company culture. Is there a clear path identified for growth? Is continuing education, be it a formal class or business seminars, encouraged? Millennials often select employers based on how they will advance in their career while working for that company. Mentorship is another aspect of company culture that is highly attractive to employees.

  4. Reputation. The reputation of a business is a key part of its culture. What the company does and says is an important part of employees finding the company attractive and fulfilling. A company that gives back to its community and makes that service an integral part of their culture is a company that thrives, because the employees are not only being fulfilled in what they do but what they can give back.

Company culture is important in today’s workforce, be it a negative culture or a positive one. The employees in your company should be the ones to design your company culture, continually prioritizing the personality of the company itself.


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